Information Architecture
As the Internet evolved so did the need for results from a company's
web presence. Information Architecture is the foundation of an
effective web presence. In general, Information Architecture is
the intelligent creation of a web presence based on several important
factors: market research and analysis, competitive analysis, search
engine analytics and search trends, consumer behavior, and human
/ computer interaction.
Unlike the early days when very little was available regarding
usability and most simply used a web site as an electronic 'brochure',
today there's an abundance of data available to help companies
plan ahead and build a site or application based on current user
behavior, likes and dislikes. Now that the Internet is a major
marketing vertical only companies that take the time to understand
their customer behavior and rank intuitive, simple functionality
as a priority will win over more customers and maintain their
current market share. Information Architecture is the first step
in achieving these successful goals and is the area Internet New
England has the most experience in.
Broad Range Of Information Architect Services
We offer a broad range of Information Architect services that
include
- wireframing
- persona creation
- site mapping and taxonomy
- mental models
- competitve / user analysis
- usability testing
- storyboarding
- prototyping
- content /requirement matrix
- keyword determination and management
- naming convention
If you would like to learn more about how we can help your company
with our Information Architecture services please email us or
give us a call.
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